The nurture technique mostly relates to older people and parents because of their parental instincts. It forces them to feel the need to look after people and take care of them, or help them in some way that it benefits them. Some adverts that make people feel this way are the NSPCC or RSPCA advertisements. These capture the attention of the viewers because sometimes they are graphic and you see the reality of what children and animals go through. It makes you want to contribute some money a month to get them out of them conditions. These adverts are mostly aimed at mothers because i believe babies have a stronger bond with their mother and grow up to have stronger communication. So mothers feel like they have to look after not just their own children but others too. These adverts are quite sad so advertisements that i think show a positive side of this are the Johnnson's Baby brand. This persuades parents to keep their children clean by using one of the best washing baby brands out there. Its effective because they get so much feedback on their products which strives them on to be more successful.