Throughout the years, animation in advertisement has become massively popular and is being used a lot more. Its a form of story telling that catches people attention in a different way by not using actors it opens a more wider knowledge of how adverts try to reach our attention. Animation can be easily changed as the times go on, so if new technology is found then it can follow and keep up to date with how the times change. An example of an advertisement that uses animation is the Zebra Red Bull Cartoon Ad. This advert uses animal characters in the form of a cartoon, and it catches your attention because its different from one that uses human actors. We see a zebra at the side of pond drinking some red bull, it then jumps into the water with a crocodile and it is the zebra that comes out of the water in the end like nothing has happened. The meaning it is trying to get acr9oss is that red bull 'gives you wings' which is their motto, but also that it gives you energy and can probably make you feel like you can do anything.
