Advertisers tell stories to sell a product. All stories have characters, where it is going to be set, what happens in the story and how it ends. To help along with the story, they use narrative structures which is how a story is told. The four types of narrative structures are linear, non-linear, open-ended and closed. Linear narrative structures are where there is a beginning, a middle and an end in that order. Non-linear is the opposite of this and is where there is a time line of events but uses flashbacks and goes back to certain things, so it's not in order.Open-ended narrative structures are those of TV soaps for example, Eastenders, Coronation Street. It's open-ended because the story is continued or there is a cliffhanger that makes the show continue on to another episode. Finally closed structures are like episodes of Family Guy. It is where at the beggininf of the program there is a balance thats always the same at the start of it, then something will happen in the middle, and then at the end the balance will have been restored to normal, like it was at the beginning.
An exmaple of an open-ended advert that i have found is a Daz advert. This washing powder is familiar with most people so the audience know instantyl what it is about. It uses well known actors and actrsses that have appeared in soaps on TV and they try to imitate this in the advert by making it look liek it from a TV soap. The reason why i chose this is because the DAZ adverts always have a cliffhanger ta the ned of them so it continues onto another advert. They want as many people as possible to see the advert and buy the product and they use iconic people to promote this.
