Advertisers choose to use different forms of persausion which relates to whether they create one advertisement or a series of advetisments. They could put all their money and effort into makin on brilliant advert that runs for the length of a campaign or they could create a few all based on the same theme that would run in over a corresponding time. Some companies with large budgets may invest all of their into creating a spectacular advert such as guiness. They generally create on surreal advert that takes months to create such as the example below.
A series of adverts is where a company invests a vast amount of money into making more than one advert (or a series of adverts) which are run over a period of time on the same subject/campaign. This is to make the viewer want to see more of the story and whats going on, so they make more to continue it. An example of a series of adverts is PG Tips. They use the same iconic people throughout their seriies of adverts, and this entices the viewer becasue they are familiar with whos in it and it makes it more enjoyable to watch.
