Advertising techniques are tools. The tools you use to attract attention, engage minds, trigger emotions, and change what people think.
Using the feeling of escape in an advertisement engages the reader into thinking that getting away from everything is appealing and worthwhile. It makes you imagine adventures that you will never have but would just love the thought of going there and 'escaping' from everything. Some say the feeling of escaping is almost pleasurable. They usually use this with either holidays adverts or car adverts, this is an effective technique because it grabs people attention. Most people want to escape from the harsh realities of everyday life and they are basically saying that if they use the product they can escape.
