A surreal advert is where a dream-like effect is used to draw the viewers in and makes them want to talk about it and go tell others. Adverts like these are the one that stay in your head becasue its so 'magical'. An advert that i have found that in think is surreal is a Muller yoghurt advertisement.
This advert instantly caught my eye when i started to watch it because a few seconds in it instantly transforms a car into a life like machine-ball kind of thing. It engages the viewer because it uses children’s cartoon characters that people know of or have heard of, and it sticks in their mind. Some techniques that the advert uses are interesting characters and lifestyle. This advert is very persuasive in the way that its using modernised elements to draw us in and buy the product. With the advert being primarily aimed at young people.children, it has a great effect on the by using children’s characters. This is going to make kids remember it and want to go and tel otherpeople about. Therefore the advert becomes ore well known through word of mouth. It takes them away from reality, into another world where things are that little bit different, but they like it. Because it is Muller yogurt as well makes it more convenient to what is being shown in the advert.
